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Domain names figure into the ranking with some search engines.
If you do not already have a domain name picked, then from
an optimization standpoint it is a good idea to pick a domain
name that says what your business is and has your main keyword
as part of your domain name.
For instance, if you sell automobile tires online, from a
keyword standpoint, you would want to purchase a domain name
such as shellytires.com or shelly-tires.com instead of just
shelly.com. The "tires" portion of you domain name,
with all things being equal with your competition, will help
you achieve a higher search engine ranking with some search
engines.
If you do a Google search for a certain keyword or keyword
phrase you will see your keyword/s highlighted if the different
websites in the search results. If you have a keyword or keyword
phrase in your URL, then this too will be highlighted which
leads one to believe that Google gives some weight to keywords
in the domain names.
If you already have a domain name that you are using that
tells what your business is about but has no keywords in it,
then don't despair since this is only a minor consideration
with most search engines in their ranking algorithms. But
if you have a choice of building a website from the ground
up, then choosing a domain name with your main keyword embedded,
may give you a slight edge in the search engine ranking wars.
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