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Hi Everyone!
Hope your holidays went well for you and lets pray the new
year
brings great business success!
Here’s some Q &A to get us started.
Hi Kevin,
I’ve been a linking fool lately, trading links with
everybody I
can but now I’m not sure this is a good idea.
-Matt
Hi Matt,
It’s a good idea if you trade links with websites inside
your
own industry. Incoming links from outside your industry won’t
hurt you since you have no control over who links to you.
But
you do have control over who you choose to link to.
For instance, if you have a business software website and
you
link to a bunch of pharmaceutical websites, this won’t
help and
it will probably hurt your search engine rankings. So, stay
within your industry and you will be fine.
-Kevin
Hey Kevin,
In my title tag, I have the company name upfront and my main
keywords after the company name. I think my results could
be
better.
-Mork
Hey Mork,
Many business owners want to put their company name right
up
front for branding reasons. The problem is that the title
tag is
the most important tag on your webpage and if you don’t
put your
main keywords right up front, you’ll hurt your rankings.
I
recommend putting your company name at the end of the title
tag
to improve rankings.
-Kevin
News
On December 31, 2004 Google began its Page Rank (PR) update
so
check your PR on all of your pages to see how your website
now
ranks. The next PR update will most likely occur in another
3
months.
Google has unveiled another beta product called Google Suggest
which helps the user find alternative keyword suggestions
and
spelling as they type in there search. More info:
http://www.google.com/webhp?complete=1&hl=en
Bill Gates talks about how the PC will become the new media
center in every household, replacing the television set. Gates
states, “For us, the key convergence product is the Media
Center
PC, which is the idea of that single remote control giving
you
the best TV experience, music and photos but also the full
power
of the PC, and we've got lots of partners who keep signing
on to
Media Center and doing neat things.” More info:
http://news.com.com/Gates+taking+a+seat+in+your+den/
2008-1041_3-5514121.html
In keeping up with the Joneses, or in this case Googles,
Yahoo!
has rolled out a beta version of its desktop search tool.
More
info: http://desktop.yahoo.com/
So, what search engines do search engine companies use?
Apparently, Google employees use Google and Yahoo! employees
also use Google to a great degree. More info:
http://google.blognewschannel.com/index.php/archives/
2005/01/03/what-search-engines-do-search-engine-companies-use/
Click fraud has been around for years when going the PPC
route.
Some assume that click fraud has all but gone away. That is
not
so. There are steps you can take to protect yourself. More
info:
http://www.clickz.com/experts/media/agency_strat/
article.php/3456371
Tip of the Week
After you have done quite a bit of reciprocal linking, you’ll
notice that many of your links on other sites will disappear
for
various reasons. In order to stay on top of this, do a Google
search for “reciprocal link checker” as there are
many tools
that will help you determine if your link is still on your
partner’s website.
Hoping you have a prosperous new year and see you next
newsletter!
-Kevin Kantola
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