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There is much confusion between the two terms, "web
optimization" and "search engine optimization".
Web optimization is the act of making your website's pages
smaller in size so that they are faster-loading for your customers,
visitors, search engine spiders and robots. If your pages
are over 100k apiece, your customers and visitors may not
have the patience to let your site load through their 56k
modems. If you site times-out when a spider or robot visits
it, they will move on and may not visit your site again for
months.
When you perform web optimization, you are using tools such
as Adobe Photoshop, ImageReady, or Macromedia Fireworks to
make your graphics as small as possible in file size while
retaining your image quality. If you have too much text on
a web page, the slowness may also dissuade people and programs
from accessing it. In search engine optimization terms, it
is important for your pages to be content-rich and keyword-rich
without having either a novel or a picture book on one page.
If you have too many graphics or too much text for one page,
the spread this over several pages instead of cramming it
all into one.
In regards to "search engine optimization" or "search
engine placement" or "search engine positioning"
which all have very similar meanings, the main goal is to
place text on your pages so a search engine will know how
and where to rank them. In SEO-terms, you will want to perform
web optimization first so that your pages are fast loading,
then you will want to perform search engine optimization on
them so that the search engines will know where to place your
pages in the rankings.
When search engine optimization is performed, the parts of
your page that are optimized for the SE's are keyword prominence,
density, and the meta tags to name a few. Some search engine
optimization websites call themselves web optimization websites
in order to try to pick up business from confused web customers.
This only adds to the confusion within the industry.
The main thing to remember is that if you want your website
to load quickly, choose a good hosting company and perform
web optimization on your site. If you want your site to appear
high in the search engine rankings, then perform search engine
optimization on your site. Simpe enough?
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