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Web usability is something that needs
to be analyzed to make sure that the search engine robots
have an easy time reading a website and do not jump ship prematurely.
At SEO Firm, we put a high priority on web usability since
it not only affects the robots, but also affects customer
navigation, retention and convertibility. Many large-scale
websites have been built without SEO or web usability in mind
and are now floundering at the bottom of the SE's with low
conversion rates on their PPC campaigns. We help you avoid
these pitfalls with our premier web usability analysis.
When discussing web usability it is necessary to note some
of the common SEO Mistakes
that can hamstring a website. Some of these mistakes are:
using large graphics, pop up windows, flash, dynamic pages,
password-protected pages, frames, PDF files, and Javascript.
Now when analyzing web usability it should be noted that there
are work-arounds for many of these issues so it is important
to know the right way versus the wrong way of building for
instance, dynamic pages, frames or using Javascript.
The cleanest way of building a website according to web usability
standards is to avoid the aforementioned issues altogether,
but since this may not be practical, we will show you ways
to work around and navigate the pitfalls, making the pages
search engine and visitor friendly in spite of these common
problems.
Web usability starts with defining your audience. Once the
audience is defined then you can pick the right keywords for
the site and make choices in design that will empower the
visitors to find what they are looking for quickly and intuitively.
Companies should always consider in-house web usability testing
an integral part of their overall web business. As part of
our services, we will analyze and critique your site from
a usability standpoint giving you the tools you need to gain
more traffic and convert more visitors into sales.
Usability is not just a one-time event. Usability is dynamic
and changes as the content of the site changes. So having
insight and tools to address this will add greatly to the
bottom line of your company.
More Information
For more information, see these links below (and view them
in order as they sequentially tell a story of our services):
SEO
Services
Keyword
Research
Web
Usability
Creating
Meta Tags
SEO
Copywriting
Link
Building
Measuring
Success
Technical
Support
Consulting
Service
SEO
Training
Once you have read through
the above pages, if you have any questions, please email us
through our Contact Us page and
we will be happy to give you an answer.
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